How do I make a good first impression with my clients?
23 September 2014
Posted by: Author: Marc Pillay
Author: Marc Pillay (Entrepreneur Magazine)
mistakes. Fortunately, however, they can be rectified in many cases. If the
wrong amount of money is transferred, it can be reversed; if the wrong
information is given, it can be corrected with a polite apology.
matters too, there is a ‘second chance’ that allows for an error to be
straightened out and which sometimes can even be turned into an advantage. But
there is one time when this is not the case: The first impression.
Making a good
first impression is an opportunity that must be maximised. The old saying holds
true: You never get a second chance to make a first impression.
Research has shown
that first impressions are of critical importance for three out of four buyers
– that is a whopping 75 per cent. Some aspects of your external appearance play
a role here, but mostly it is what you say, how you say it and also what is
It’s all about
tone of voice, gestures, facial expressions and body language, and it’s about
capturing the mood in which the customer finds them self at that moment.
points can help you make a positive first impression on the customer:
the customer attentively and with a friendly smile
the customer – how do they respond? Are they reserved or receptive, cautious or
the emotionality of the customer seriously
- Try to
adjust yourself to the mood of the customer
the customer the feeling that you accept and understand them. Create common
ground this way, which will leave the customer with good memories and which
will shape their future relationship with you.
Do you already
take all of those factors into consideration? If not, try to pay attention to
them, and you will quickly see that you will have greater success with them.