Are you relevant to your clients?
22 October 2014
Posted by: Author: SAIT
Email is still one of
the most effective communication channels for businesses, no matter how big or
small, to keep in touch with clients. If you’re not already using our Business
Newsletter tool then here are a few reason why you should reconsider.
Are you communicating with your client base effectively, or
even at all? It is so important to keep the lines of communication open to ensure
that you are at the top of their mind when they are faced with a SARS audit or
it’s time for returns to be made.
In today’s digital world, there are numerous channels
available through which to do this, and one of the most effective options remains
email. You definitely should not discount social media, mobile marketing,
websites, and of course face-to-face meetings, but to ignore email is a big
It’s all in the
Email accounts are still exploding, with 4.1
billion email accounts active in 2014. Just as everyone seems to have a
cellphone these days, they also have email.
Research conducted by Mckinsey has shown that
email is still 40% more effective at acquiring and converting customers than
social media channels.
Research conducted by Circle in the United
States showed that 88% of B2B business indicated that an email was their most
effective lead generation tool.
None of this information is secret and many organisation
have realised this, with consumers receiving on average 416 commercial messages
via email each month. It is vital that your email communication is therefore
relevant and not part of the noise. This will just result in your communication
being ignored. It is about understanding what information your clients want and
ensuring that you tailor your content to their needs. It is often not about the
hard sell either. If they associate you with insightful knowledge you can earn
their trust as a thought leader within the tax industry.
We have the right
tool for you
Luckily we have done the hard work for you already. If you
are not using it yet, then you need to get up to speed with our Business
Newsletter which we develop for you every month. It contains insightful
analyses, information and opinion on all matters related to tax in South Africa
and Internationally. What is even more important is that we provide this to you
as members of the SAIT free of charge.
The tool is simple to use and allows you to select the
articles you think your customers will find interesting, add your own logo and
company colours to the newsletter and then distribute it. Getting relevant
content from your practice to your customer’s inbox couldn’t be easier and this
is just another way that we’re providing exceptional value to our member base.
Click here to customise your own Business Newsletter
and get in touch with us on Twitter (@thesaitsa) or through our website if you
have any questions.