Are you an Entrepreneur or a ‘Wantrepreneur?’
23 March 2015
Posted by: Author: Alex Pirouz
Author: Alex Pirouz (Entrepreneur Magazine)
It seems like everyone is calling themselves an
entrepreneur these days, chasing the glory and status of being the next big
The truth of the matter is, there are hundreds and
thousands of aspiring entrepreneurs who think they have a winning idea but
never manage to put it into action and go on to growing a successful business.
I call these people ‘wantrepreneurs’:
Passionate about business
You hear so many entrepreneurs
say you need to be passionate about the business you’re in but rarely do you
hear them say be passionate about business as a whole.
A slight shift in language but a
huge difference to how you play the game of business. Those who have achieved
success rarely are passionate about one particular industry as much as they are
passionate about business.
To grow an idea from conception
to a successful, thriving business, you will need to convince investors,
customers, partners and employees to believe in you and your vision. If you are
not 100 per cent convinced and passionate about your product or service, why
should anyone else be?
Let me ask you a question: If you had all the money and time
in the world would you still be dedicated and driven to grow your business? If
the answer to this question is no, then call it quits right now. You will save
yourself a lot of time, money and stress.
In my opinion all real
entrepreneurs are driven by their passion and love for business, wantrepreneurs
are driven by the idea of being an entrepreneur.
Take massive action
When it comes down to it, taking
action is what really counts. Entrepreneurs take the leap of faith even when
their website, prototype or product is not complete.
Don’t worry if you think you’re not ready, you’ll learn more by
just doing than what you will ever read in a book. That textbook can’t prepare
you for every scenario nor is it catered to your exact goals and vision of what
entrepreneurs do what they say they’re going to do; wantrepreneurs talk about
it but never really get started.
Don’t let yourself become
paralysed by information, take massive action.
Wantrepreneurs have this
idealistic vision of what it is like to be an entrepreneur. They might see it
as the quickest way to get rich or the ability to set their own hours and be
their own boss and not have to answer to anyone.
But not answering to anyone means
you will need to be extremely disciplined and harder on yourself than any boss
you’ve ever had in the past. Setting your own hours only means you’ll be
pouring in more in the beginning, because you’ll be overflowing with ideas,
tasks and projects that need to get done.
On the other
hand, successful entrepreneurs use profit as a measuring scale of their own
success, know the long hours they need to work to make it happen and understand
that the only time you see the word shortcut before success is in the
It’s ridiculous the roller coaster
of emotions you have to go through in order to start, grow and eventually exit
your own business.
You’ll have moments of total
despair and frustration where you wonder if you were crazy to even attempt
this, but you’ll also have insane highs where you feel like you’re on top of
article first appeared on entrepreneur.co.za