|Tax Talk 2.0|
27 May 2014
TaxTalk magazine, official journal of the South African Institute of Tax Practitioners (SAIT), is set to undergo a subtle evolution in order to continue its expansion in 2014, and to cater for a wider audience of tax professionals and tax payers alike.
As the largest of the professional bodies in the South African tax profession, SAIT has a responsibility to facilitate conversations on tax in the South African context, and to draw attention to the wider implications of tax reform policies for specific industries and the economy as a whole.
Stiaan Klue, Chief Executive for SAIT, announced the appointment of Yolande Botha as the new editor of TaxTalk magazine, with the task of refreshing both the design and content of the publication in order to stay topical and relevant and for an expanding audience.
“I am excited about the opportunity to engage with the TaxTalk readership across different platforms,” remarks Botha, who comes with an impressive résumé in political science and journalism. “The magazine enjoys a global audience of 40000, of which 10000 are subscribed members of SAIT; my objective is to ensure that the magazine operates as a mouthpiece for taxation issues in the country.”
“Aside from incorporating a more architectural style to the layout and using a bolder colour palette, this year’s focus will be on developing the business and lifestyle sections and introducing new content,” adds Botha. “There will be a more in-depth articles detailing technical developments in taxation, opinion pieces from leading financial commentators, and a regular back-page article by Sunday Time’s columnist Matthew Lester from the Rhodes Business School.”
“We are very proud of how TaxTalk’s credibility and audience grew under the stewardship of previous editor, Liz Jones, who is now responsible for the Tax Talk business supplement; a comprehensive quarterly that launches later this year and will focus on tax matters that specifically affect Small and Medium Organisations,” remarks Klue.
Another popular title in the SAIT stable is the TaxTalk Student Journal which engages financial students on taxation issues in a format that is both accessible and relevant. This quarterly is distributed nationwide to universities and enjoys an audience of 3000 students in the financial and tax fields of study.
“In addition to the circulation figures, the tightly defined professional and academic audiences that each of the TaxTalk titles enjoy ensures we remain a very attractive proposition to advertisers,” comments Klue. “Their interest in our titles and the rapid growth of our audience validates SAIT’s objective to create the definitive South African tax journal that demystifies the tax landscape and provides insightful opinion on wider taxation matters.”