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TaxTalk magazine to go upmarket and in-house.
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April 2013

TaxTalk magazine to go upmarket and in-house.

TaxTalk magazine, which serves as the official journal of the South African Institute of Tax Practitioners (SAIT), is set to undergo a complete overhaul in both form and function with the announcement that they will be producing three separate titles from April onwards.

“It may be a cliché, but tax really is one of the few certainties in life. But in many cases the general taxpayer, and even some tax practitioners, share wide scale ignorance on the matter,” says Stiaan Klue, Chief Executive SAIT.

 “SAIT’s membership numbers have rocketed in line with new requirements announced in the Tax Amendment Act, and the previous incarnation of TaxTalk magazine was in danger of losing its relevance to a wider audience. It was decided to bring the publishing operation in-house to ensure a new direction for the look, feel and content of the publication,” adds Klue.

Frequency for the TaxTalk magazine will ramp up to a monthly publication from June onwards, and the expansion in content will aim for a more inclusive readership. “Apart from jargon free insight on tax related issues, a new lifestyle section will review special places and unique activities where one can enjoy the fruits of one’s labour,” says Klue.

SAIT has also introduced an annual budget edition of the TaxTalk magazine which dissects the 2013/2014 Budget Speech in detail. This high quality publication will serve as a valuable and attractive resource which highlights new implications for tax professionals, entrepreneurs and tax payers alike.

The TaxTalk Student magazine aims to demystify the tax landscape for university learners in a format that is accessible and relevant. “There is an urgent need to prepare and educate all students for the tax realities that they will face in their workplace and personal lives, not just those students studying law and finance,” comments Professor Sharon Smulders, Head of Tax Technical and Research at SAIT.

Distributed to over 5000 subscribed professionals in the financial, law and tax industries, TaxTalk magazine and will especially appeal to advertisers looking for a tightly defined audience. TaxTalk Student magazine is distributed nationwide to universities, and enjoys an audience of 3000 students in the financial and tax fields of study.

“There have been significant changes to the tax environment since the Tax Amendment Act was passed in December 2012,” comments Klue. “SAIT was recognised as both a professional body and as national adjudicators for tax practitioners; and to signify our new status we have rebranded ourselves with a new logo and re-purposed the TaxTalk stable of magazines as top quality publications that will each serve as a source of valuable information for the educated reader in an aesthetically pleasing format.”

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Section 240A of the Tax Administration Act, 2011 (as amended) requires that all tax practitioners register with a recognized controlling body before 1 July 2013. It is a criminal offense to not register with both a recognized controlling body and SARS.

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