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Are you relevant to your clients?

Wednesday, 22 October 2014   (0 Comments)
Posted by: Author: SAIT
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Author: SAIT

Email is still one of the most effective communication channels for businesses, no matter how big or small, to keep in touch with clients. If you’re not already using our Business Newsletter tool then here are a few reason why you should reconsider. 

Are you communicating with your client base effectively, or even at all? It is so important to keep the lines of communication open to ensure that you are at the top of their mind when they are faced with a SARS audit or it’s time for returns to be made.

In today’s digital world, there are numerous channels available through which to do this, and one of the most effective options remains email. You definitely should not discount social media, mobile marketing, websites, and of course face-to-face meetings, but to ignore email is a big mistake.

It’s all in the numbers

·         Email accounts are still exploding, with 4.1 billion email accounts active in 2014. Just as everyone seems to have a cellphone these days, they also have email.  

·         Research conducted by Mckinsey has shown that email is still 40% more effective at acquiring and converting customers than social media channels.

·         Research conducted by Circle in the United States showed that 88% of B2B business indicated that an email was their most effective lead generation tool.

Being relevant

None of this information is secret and many organisation have realised this, with consumers receiving on average 416 commercial messages via email each month. It is vital that your email communication is therefore relevant and not part of the noise. This will just result in your communication being ignored. It is about understanding what information your clients want and ensuring that you tailor your content to their needs. It is often not about the hard sell either. If they associate you with insightful knowledge you can earn their trust as a thought leader within the tax industry.

We have the right tool for you

Luckily we have done the hard work for you already. If you are not using it yet, then you need to get up to speed with our Business Newsletter which we develop for you every month. It contains insightful analyses, information and opinion on all matters related to tax in South Africa and Internationally. What is even more important is that we provide this to you as members of the SAIT free of charge.

The tool is simple to use and allows you to select the articles you think your customers will find interesting, add your own logo and company colours to the newsletter and then distribute it. Getting relevant content from your practice to your customer’s inbox couldn’t be easier and this is just another way that we’re providing exceptional value to our member base.

Click here to customise your own Business Newsletter and get in touch with us on Twitter (@thesaitsa) or through our website if you have any questions. 



Section 240A of the Tax Administration Act, 2011 (as amended) requires that all tax practitioners register with a recognized controlling body before 1 July 2013. It is a criminal offense to not register with both a recognized controlling body and SARS.

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